mEET Coach nOAH wILLIAMS

Coaching Certifications & Palmarès

• Coaching Full-Time since 2017

• USAC Level 1 Coach (Highest Available)

• TrainingPeaks Level 2 Coach (Highest Available)

• Serotta International Cycling Institute Certified Bike Fitter

• Precision Nutrition Certified Nutrition Coach

• Managed Pro Dev. Program in Belgium as Coach & Assistant Director

• Hosted & Published over 150 Episodes of The Second Echelon Podcast

• Perform Private/Team Speaking, Fitting, and Coaching 

• Perform Training and Consulting for Other Coaches

• Designed The Apex Protocol 

My Athletes Have Earned…

• Three UCI Pro Contracts

• Multiple Junior & U23 Wins in Belgium

• Multiple Athletes Selected to USAC National Team

• Four USAC National Titles in Road, Track, and MTB (Juniors & Collegiate)

• 10+ US Nat’l Podiums in Road, Track, and MTB (Masters, Juniors, Collegiate)

• Multiple Athletes Qual. & Comp. at UCI Gravel World Championships (Masters)

• 20+ State Champ Titles in Road, MTB, CX, and Track (Jrs. thru Masters, across US)

• 30+ Series Championships (Crits, Marathon MTB, XC, Gravel, Road, NICA)

• Multiple Athletes Recruited into Pro Dev. Programs (Orange Seal, HotTubes, Lux, etc.)

• Multiple Athletes Recruited into Collegiate Programs w/ Scholarships

• Consistent All-Time PR’s Annually 

• 10+ Athletes Lost 20lb+ while building muscle (some as much as 50lb)

• Competed at Haute Route, Cape Epic, Unbound, Leadville, UCI Races, BWR, Steamboat, Tulsa, and everything in between- you name it! 

My Racing Palmarès

• Set World Hour Record (Absolute, Juniors) 

• 125+ Cumulative Wins (Road, Track, MTB) 

• 3 Tours with USAC National Team throughout Europe & Central America

• 3 Top 10’s at the Pan American Games: Road, Time Trial, Pursuit

• Won USAC National Championship (Track, Team Pursuit)

• Won in Belgium

• Raced for a Belgian Domestic Elite Team as U23 

• Team Won 3+ UCI Stage Races (Garmin, US Nat’l Team)

• 15+ time US National Medalist in Road and Track

• 25+ Texas State Championship Titles in Road and Track

• Road Cat 2 at 15, Won Texas Cup Cat 2 at 16, Cat 1 at 17

• Personally Sponsored by Mavic, Smith Optics, DZNuts, NormaTec, and more

My Story

For me, bike racing goes back as far as my memory. My dad started coaching before I was born, and he turned it into his full-time gig by the time I was 5 years old. I went to almost all of the Texas road, mountain, and track races by the time I could speak. The year after I learned how to ride, my Dad became a founding board member of TXBRA. He also started a team, a regional cycling newspaper, and promoted races.

Of course, I started racing early! I can remember my first National Championships in Seven Springs, Pennsylvania at 10 years old, but before that is a bit spotty. I don’t think anyone can forget their first Nationals. 

By racing age 14 I was a Cat 3 with several cross-discipline State Titles under my belt and multiple podiums at Nationals. During this time I would be fortunate to frequently compete with the likes of Lawson Craddock and Chad Haga. I was racing both juniors and category regularly, and I earned my Cat 2 upgrade just before my 15th birthday.  

In 2011 I was recruited to the Garmin (Now EF) Junior Development Team, but their DS was outgoing, so I threw my Dad’s name in the hat. Since it wasn’t just me being recruited, it was our whole squad (which my Dad was the sole coach and director of)- it made sense. If you can’t beat them… absorb them, right? 

We (WRA) effectively became the Garmin Junior Program. The Residency in Wimberley and Belgium Racing Camps were created as a result (more pioneering efforts by Dad). Despite coaching individual athletes of all shapes and sizes from all over the world, because of Garmin, we (WRA) became known for Elite Junior Development. 

One of my favorite memories from this period is racing at Lago Vista, winning both days back to back in the Cat 2,3’s and my teammates on the podium with me. I’m thrilled to see Lago Vista on the Junior Selection Calendar in 2024. 

The Residency Program was a huge success, with practically everyone earning a Continental or Domestic Elite contract, and/or a college scholarship for bike racing. Chris Blevins came through our program from the very beginning until he signed with Specialized when he turned 18. During this time I was fortunate to do several tours with the National Team. Over those several months, I raced alongside the likes of Will Barta, Tao Geogehan Hart, Mathieu Van Der Poel, Mads Pedersen, Alexey Vermeulen, Tyler Williams, and many others.  

While abbreviated here, this experience culminated in multiple wins and podiums for me in Belgium in my final junior year, as well as setting the World Hour Record (Absolute, Jrs) at Alkek Velodrome. That success translated into securing multiple domestic UCI Continental and Belgian Domestic Elite offers. I chose to sign with a Belgian team and moved there in 2014. 

I learned a lot about bike racing, Belgium, and myself during that time. There are many highs and lows I would love to tell you about over a Kasteel Rouge. Ultimately though, at the end of that season, I made the decision to hang up the bike to pursue college classes and find a “regular job”. 

While bouncing around jobs, I kept up with my Dad about how things were going with the Belgian program and our local athletes. I had had my fill of “regular job” life and wanted to get back to using the experience I had already invested years into collecting. About a year after Elizabeth and I met, I proposed that we move back to the Residency program together. Incredibly, she accepted. I built up my coaching roster and was able to quit my day job working in the kitchen at a local bistro in 2017. We all trained, raced, and went to Belgium together for a couple years. Eventually, we made the decision to wind down the Residency program and focus on our core coaching and training service. We started the Second Echelon Podcast and opened an office in downtown Wimberley. What a time! 

Then 2020 hit. For all the chaos that kicked off that year, the silver lining was Elizabeth and I getting married! 

It’s been a whirlwind since then. We fought hard and successfully restarted the Belgium Racing Experience after the global pandemic. My athletes started garnering substantial success of their own, and we all ended up leaving Wimberley for greener pastures. Dad ended up in Crystal Beach, and after bouncing around in San Marcos and Lockhart for a few years, Elizabeth and I have settled down in Rusk, Texas- right between Nacogdoches and Tyler. 

Today

I coach athletes of all levels, from all backgrounds. I love The Process, and The Process is the same whether it’s your first year on the bike or your 15th year of racing. With my Dad in charge of the training plans for all of our athletes, I get to focus on meeting our athletes where they’re at and going beyond the training plan to maximize performance on and off the bike. Without the burden of training design, I’ve dedicated my coaching practice to turning over every other stone I can find - nutrition, strength, bike fitting, holistic health, aerodynamics, mindset, communication, team chemistry, strategy, skills, and more. That’s not to say that I can’t or haven’t written training plans. We just work better as a team - two sets of eyes on the same athlete, leveraging our strengths and compounded experience. 

My days are spent connecting with my athletes on the phone and reviewing their data and feedback in TrainingPeaks. Between calls I ride, write articles for our blog, do bike fits for our athletes, post to the WRA social media, maintain billing, and work on our book. Elizabeth also works from home, and we leverage that by living a little more out of the way than usual. 

In pursuit of nutritional education, I developed an interest in food quality and production. The centralized factory farms and ultra-processed foods that dominate the Standard American Diet (SAD) disconnect us from nature, undermine our health, erode our topsoil, inflame our healthcare costs, and fuel the corporatocracy of a natural Human right - to have access to real food. Elizabeth and I made the decision to move to East Texas so we could afford a little bit of land to raise our own food, and eventually have enough left over for you and your family, too. For more on that, check out Cardinal Farmstead. 

We look forward to rebuilding our office and guest facilities here for WRA Training Camps and Clinics in the coming years, as well as publishing our first book. I’ve taken the time to write my bio here (and I appreciate that you got this far), because I want you to know where I’m coming from as an athlete and as a coach. My passion is to turn my experience into the tools and guidance you need to reach your goals, or even your dreams, and I’m already excited to see your potential realized with WRA. 

Noah Williams